Owners KB: Internet Marketing Topic

Having lots of other web sites host links to your site is a great way to make search engines regard your site as important, or relevant.  It helps ensure high visibility for your site when Internet visitors use search providers to find content related to your site.

There are several ways to accomplish this, but you must tread carefully: The wrong techniques can backfire - with serious consequences.

Marketing and sales is about reaching out to people. People are on social networks so you, or your company, should be out there too. For some companies, a particular social network such as Facebook is another valuable marketing channel. For others, a social network might be a way they interact with their key customers or vendors.

Currently Facebook is the "it" website for social networking. Create a business Facebook account if you don't have and don't want a personal account. If you already have a personal account, create a fan page for your business. If you don't wish to mix personal info with business, set your privacy settings to friends-of-friends and direct business-folk to your fan page. Facebook groups are limited to 5,000 members and are used for family, or friends, or club-like activity. However, if your club activity is public, it is better to use a fan page any way. Just like your public account, fan pages are indexed by the search engines but groups are not.